{"id":14614,"date":"2026-08-13T09:23:43","date_gmt":"2026-08-13T01:23:43","guid":{"rendered":"https:\/\/www.qicaiying.cn\/archives\/14614"},"modified":"2026-09-01T17:36:58","modified_gmt":"2026-09-01T09:36:58","slug":"2026%e5%b9%b48%e6%9c%88%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7%e8%87%aa%e6%9f%a5%e5%a4%a7%e5%b9%95%e6%8b%89%e5%bc%80%ef%bc%8c%e4%b8%bb%e6%92%ad%e5%92%8c%e5%95%86%e5%ae%b6%e5%88%b0%e5%ba%95%e8%a6%81","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/14614","title":{"rendered":"The curtain has risen on the August 2026 self-inspection of live-streaming e-commerce\u2014what exactly do live-streamers and merchants need to check?"},"content":{"rendered":"
\n

<\/p>\n

01<\/p>\n

Coordinated Action Beginning August 1<\/p>\n

The State Taxation Administration announced on August 1 that \u201ddouble-random\u201d tax audits will be launched simultaneously for e-commerce live streamers and online store owners across all 31 provinces nationwide.<\/p>\n

Focus the audit on the e-commerce transaction records submitted by all platforms for the 2025 fiscal year and the first half of 2026, with a particular emphasis on verifying whether the reported revenue matches the actual transaction records.<\/p>\n

Reported Cases (Q1\u2013Q2 2026): Seven top live-streamers were ordered to pay back a total of 743 million yuan in taxes,Highest Single-Case Tax Back Payment and Late Payment Penalties: 195 million yuan<\/strong>The<\/p>\n

02<\/p>\n

Four Types of Self-Inspection Checklists<\/p>\n

Category 1: Completeness of Sales Revenue.<\/strong> All income earned from 2024 to 2026\u2014whether through online platforms, WeChat, Alipay, or private accounts\u2014must be reconciled with tax filings. Failure to report income will result in a fine of 5 times the amount underreported (based on the 50% formula) plus a daily late payment penalty of 0.05%.<\/p>\n

Category 2: Authenticity of Costs and Expenses.<\/strong> Product procurement, fake order services, marketing campaigns, and return discounts\u2014every invoice and bank statement must match up.<\/p>\n

Category 3: Live-streaming tips, spot fees, and commissions.<\/strong> MCN contractors should conduct self-inspections regarding income tax withholding on service compensation; sole proprietorships and studios should conduct self-inspections regarding business income.<\/p>\n

Category 4: Cross-Platform Revenue Summary.<\/strong> Data from seven platforms\u2014Douyin, Kuaishou, Video Account, Xiaohongshu, Taobao, JD.com, and Pinduoduo\u2014has been integrated,\u201cIf you don't report it here, someone else will\u201d\u2014that's no longer the case.<\/strong>The<\/p>\n

03<\/p>\n

Three Categories of High-Risk Populations<\/p>\n

Group 1: Cross-platform streamers with multiple accounts.<\/strong> One person with five accounts\u2014what used to be merely a tool for \u201dinflating numbers\u201d will become a key focus for audits in 2026.<\/p>\n

Group 2: MCN professionals who receive payments via corporate or personal bank cards.<\/strong> Funds from personal accounts were diverted to private accounts, and when downstream order-padding service providers were investigated, the case was traced back to them.<\/p>\n

Group 3: Live-streamers who are small-scale taxpayers.<\/strong> For businesses with monthly sales exceeding 150,000, the \u201dindividual tax filing\u201d method is no longer viable; they must switch to the audited accounting tax collection method.<\/p>\n

04<\/p>\n

The Right Path to Compliance<\/p>\n

initial step<\/strong>: Contact a tax and financial advisor to reconcile the 2024\u20132025 tax return data with the platform transaction records, and proactively file amended returns for any discrepancies (the grace period for avoiding penalties typically allows for voluntary reporting up to 60 days before an audit).<\/p>\n

Step 2<\/strong>: Starting in 2026, live-streaming sales and store sales will be consolidated under either \u201daudit-based taxation\u201d or \u201dfixed-rate taxation,\u201d and MCN entities and studios must complete their registration.<\/p>\n

third step<\/strong>: After consolidating cross-platform revenue, implement a monthly automated reconciliation system (costing approximately 2,000\u20135,000 yuan per year) to prevent future omissions.<\/p>\n

<\/p>\n

Scan the QR code to add Qicaiying\u2019s online customer service<\/p>\n

\u2014\u2014 E N D \u2014\u2014<\/p>\n

\n

\ud83d\udccc Recommended Articles from Previous Issues<\/p>\n

1.<\/span> Favorites! Hong Kong company registration full strategy, Hong Kong licensed secretary full process services<\/a><\/p>\n

2.<\/span> What does fiscal compliance really mean?<\/a><\/p>\n

\ud83d\udce2 For more practical insights on cross-border business, compliance, taxation, and Hong Kong residency, scan the QR code to follow the \u201cQicaiying International Business Services\u201d WeChat official account.<\/p>\n<\/div>\n

\n

As a professional one-stop business service platform, Qicaiying is committed to providing our clients with high-quality services, including mainland company registration, Hong Kong company registration, offshore company registration, bookkeeping and tax filing, annual reviews and audits, corporate bank account opening, financial and tax compliance, equity structuring, ODI filing, cross-border e-commerce services, Hong Kong residency, immigration, and study abroad\u2014all designed to support businesses in their global expansion. Feel free to add me on WeChat (phone number and WeChat ID are the same: 18620388671) for inquiries at any time.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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