{"id":11712,"date":"2026-07-01T09:20:32","date_gmt":"2026-07-01T01:20:32","guid":{"rendered":"https:\/\/www.qicaiying.cn\/?p=11712"},"modified":"2026-07-01T09:20:33","modified_gmt":"2026-07-01T01:20:33","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e6%96%b0%e8%a7%84%e7%94%9f%e6%95%88%ef%bc%9a%e5%a4%87%e8%b4%a7%e6%97%b6%e9%97%b4%e4%b8%8d%e8%83%bd%e5%86%8d%e6%a0%87%e6%9c%80%e5%a5%bd%e7%9a%84%e4%ba%86%ef%bc%8c9","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/11712","title":{"rendered":"New Amazon Rules Take Effect: Sellers Can No Longer \u201dList the Best\u201d Fulfillment Times; Starting in September, the System Will Automatically Correct Them"},"content":{"rendered":"

On June 29, Amazon U.S.'s new FBM (Fulfillment by Amazon) regulations officially took effect. All sellers using FBM on Amazon U.S. must set a shipping speed for each SKU that reflects their actual shipping speedTrue Match<\/strong>the lead time for stocking. This is not a recommendation; it is a mandatory requirement.<\/p>\n\n\n\n

\"\u56fe\u7247\"<\/p>\n\n\n\n

I. What Do the New Regulations Specifically Say?<\/strong><\/h2>\n\n\n\n

Policy 1: Requirements for the Accuracy of Stock Availability Information<\/strong>(Effective June 29)<\/p>\n\n\n\n

The SKU fulfillment time set by sellers in the backend must reflect their actual shipping processing capacity. Amazon\u2019s standard is that if you set \u201d1-day shipping,\u201d you must be able to complete picking, packing, and order fulfillment within one day.<\/p>\n\n\n\n

Policy 2: Mandatory Trigger for Automatic Stocking Time (AHT)<\/strong>(<\/strong>(Effective September 1)<\/strong><\/p>\n\n\n\n

This is a true \u201dhard constraint\u201d:<\/p>\n\n\n\n

Effective September 1, 2026, if the stock availability time set for a particular SKU is \u201cone day or more longer than the actual shipping performance\u201d and this situation \u201cpersists for more than 30 days,\u201d Amazon will automatically enable the \u201dAutomatic Stock Availability Time (AHT)\u201d feature for that SKU, and the system will take over the display of the stock availability time.<\/em><\/p>\n\n\n\n

Simply put: If you set the shipping time to 1 day but it actually takes an average of 3 days to ship, once 30 days have passed, the system will automatically adjust it to 3 days. The shipping time buyers see on the search results page will then be 3 days, which directly affects your conversion rate.<\/p>\n\n\n\n

manipulate<\/strong><\/td>time interval<\/strong><\/td>result<\/strong><\/td><\/tr>
Inaccurate lead time settings<\/td>Violations beginning June 29<\/td>Record of Non-Compliance for the Store<\/td><\/tr>
Continuous violation for 1 day + failure to rectify within 30 days<\/td>Effective September 1<\/td>System-Enforced Stock Preparation Time<\/td><\/tr>
The lead time has been extended<\/td>The system runs automatically<\/td>Declining search rankings and reduced conversion rates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

II. Which Sellers Need the Most Attention<\/strong><\/h2>\n\n\n\n

\u2714 Sellers with inconsistent inventory replenishment schedules during peak season<\/strong><\/p>\n\n\n\n

Q3 is about to enter the peak season (the Prime Day window is July\u2013August), and a sudden surge in order volume can easily lead to shipping delays. If inventory preparation times are set based on off-season schedules, actual shipping during the peak season will be slower, and the 30-day window will quickly trigger an automatic adjustment.<\/p>\n\n\n\n

\u2714 Sellers who set a \u201done-size-fits-all\u201d fulfillment timeframe<\/strong><\/p>\n\n\n\n

Many sellers set a uniform \u201d1 day\u201d for all SKUs, but in reality, lead times vary significantly across different product categories. The new regulations require verification on a per-SKU basis; it is not permissible to apply a single optimal standard across the board.<\/p>\n\n\n\n

\u2714 Sellers with multiple warehouses and shipping locations<\/strong><\/p>\n\n\n\n

Shipping efficiency varies by warehouse, so using a single, uniform picking time can lead to discrepancies. This needs to be evaluated separately for each warehouse or shipping location.<\/p>\n\n\n\n

III. Three Steps to Complete the Rectification<\/strong><\/h2>\n\n\n\n

\u2460 Export Data: Get a Clear Picture of Actual Shipments<\/strong><\/p>\n\n\n\n

Backend Path: Seller Center \u2192 Performance \u2192 Account Status \u2192 Fulfillment Performance \u2192 View the distribution of actual shipping times over the past 30 days by SKU<\/p>\n\n\n\n

\u2461 Adjust settings: Adjust the lead time based on actual performance<\/strong><\/p>\n\n\n\n

Path to adjust a single SKU: Inventory \u2192 Manage Inventory \u2192 Select SKU \u2192 Edit \u2192 Fulfillment Time<\/p>\n\n\n\n

Bulk Update Available Inventory Template Upload (Recommended for more than 50 SKUs)<\/p>\n\n\n\n

\u2462 Establish a monitoring mechanism<\/strong><\/p>\n\n\n\n

Review the settings every two weeks\u2014especially around promotional seasons\u2014to ensure they continue to align with actual shipping speeds.<\/p>\n\n\n\n

If you have any questions, please feel free to contact us:Cell phone: 18676749275<\/strong> \uff5c WeChat: qcygscszk<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

IV. A Quick Reminder: Another Major Change Is Coming on August 24<\/strong><\/h2>\n\n\n\n

These new FBM regulations are just the beginning.On August 24, Amazon will officially implement another new global policy\u2014prohibiting the transfer of stores and the pledging of payment proceeds.<\/strong><\/p>\n\n\n\n

Details: Amazon has updated Section 18 of the \u201cBusiness Solutions Agreement\u201d (BSA) to explicitly state:<\/p>\n\n\n\n

Without Amazon\u2019s written consent, sellers may not transfer or pledge any rights or obligations related to their store. Any unauthorized transfer is legally deemed invalid, and Amazon reserves the right to refuse to recognize any related payments and to hold the seller liable for breach of contract.<\/em><\/p>\n\n\n\n

This means that, as of August 24, all previous practices\u2014such as using \u201dstore sales\u201d as a means of liquidating assets or pledging receivables to lenders\u2014will no longer be valid.<\/p>\n\n\n\n

Main scenarios affected:<\/strong><\/p>\n\n\n\n

Operation Type<\/strong><\/td>Status as of August 24<\/strong><\/td>Status after August 24<\/strong><\/td><\/tr>
Private Sales of Stores<\/td>Industry Practices, Gray Areas<\/td>The agreement is invalid; Amazon does not recognize it.<\/td><\/tr>
Operating an Account on Behalf of Another Person<\/td>There are numerous cases<\/td>Enforcement of Subject Binding<\/td><\/tr>
Loans Secured by the Right to Receive Payments<\/td>Accepted by some financing institutions<\/td>The pledge agreement cannot be enforced at the Amazon level.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Things sellers need to consider in advance:<\/strong><\/p>\n\n\n\n

\u00b7 Determine whether there are any ongoing negotiations regarding the sale of a store; these must be completed or terminated by August 24.<\/p>\n\n\n\n

\u00b7 Verify in advance whether the payment receipt account matches the company\u2019s legal entity<\/p>\n\n\n\n

\u00b7 Are there any risks associated with nominee ownership in a multi-store operating structure?<\/p>\n\n\n\n

These two new Amazon regulations reflect a comprehensive upgrade to the platform\u2019s compliance requirements for sellers. A seller\u2019s corporate structure and the clarity of its financial records will directly impact the stability of its store operations.<\/p>\n\n\n\n

If you haven\u2019t yet clarified the organizational structure associated with your Amazon account, or if you\u2019re receiving payments through a personal account or mixing multiple entities, we recommend conducting a compliance assessment as soon as possible.<\/p>\n\n\n\n

Scan the QR code to add our consultant on WeChat. Qicaiying will provide you with a free assessment of the compliance risks associated with your current account structure:<\/p>\n\n\n\n

Cell phone: 18676749275<\/strong> \uff5c WeChat: qcygscszk<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Enterprise Finance Group<\/strong><\/h2>\n\n\n\n

Founded in 2015 and headquartered in Shenzhen, Qicaiying Group is a leading provider of corporate services and tax compliance solutions in China.<\/p>\n\n\n\n

The Group is deeply committed to providing services across the entire corporate lifecycle. Its core business areas include: business registration, bookkeeping services, tax compliance, overseas company registration (Hong Kong, the U.S., Singapore, Mexico, etc.), cross-border structuring, outbound direct investment (ODI) filing, overseas tax planning, bank account opening assistance, and identity planning.<\/p>\n\n\n\n

Over the past decade, Qicaiying has served more than 10,000 corporate clients and has accumulated solid practical experience in key areas such as corporate structuring in Hong Kong and overseas, cross-border tax and financial compliance, and corporate accounting management. The Group boasts a team of seasoned financial and tax advisors who closely monitor changes in domestic and international tax systems and regulatory trends, providing clients with one-stop solutions ranging from structural planning to implementation.<\/p>","protected":false},"excerpt":{"rendered":"

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