Vietnamese e-commerce is undergoing a brutal reshuffle, with nearly 50,000 sellers leaving the market in the past year, rising platform fees, white-hot competition, and now even the bar for affiliate marketing has been raised

"It's getting harder and harder to do e-commerce in Vietnam."

This is probably the common sentiment of nearly 48,000 sellers who have exited the Vietnamese marketplace over the past year. And now, a new rule from TikTok Shop Vietnam has made many sellers' hearts tighten again:

Starting April 6, 2026, TikTok Shop Vietnam will tighten the affiliate marketing threshold. Merchants are required to have no negative reviews in the service category in the past 30 days to participate in affiliate marketing. The category will also be disqualified if there are complaints about sending empty packages, fake goods or fraud.

Vietnam's e-commerce market is accelerating reshuffle, platform rules tighten step by step, your store can still carry? Today, an article to give you a thorough: the new rules in the end changed what? Why is the platform suddenly tightened? What should you do now?

How can a low per-unit seller survive on a $10 item that can cost as much as $8 for return shipping?

"Another cost has gone up!" -- This is probably the truest feeling of recent TikTok Shop Southeast Asian sellers.

Following last year's mandatory local returns warehouse, TikTok Shop Southeast Asia is taking another step across the border: starting the week of April 20, 2026, merchants will be responsible for all shipping costs in both directions of the order, including the outbound and return shipping costs, for no-excuse returns initiated by consumers who have "changed their minds".

This means that whereas you used to be able to refuse these types of returns, now not only can you not do so, you have to pay the shipping costs backwards. For a $10 item, shipping costs can be as high as $6-$8 in both directions, which can eat into your profits or even lead to a loss. Today's article will give you a thorough explanation: what exactly has been changed in the new regulation? Why did it change? How much will your business be affected? What should you do now?

Recently, Shopee intensively released a number of new rules, from logistics fulfillment to qualification audit, from intellectual property protection to information improvement, covering multiple sites. Some sellers lamented, "Just adapted to the previous rules, the new wave is coming again."

This is not a platform in the "difficult" sellers, but the Southeast Asian e-commerce from the rough growth to the inevitable signal of fine-tuning operations. Today an article to give you a thorough: Shopee in the end changed what key rules? What is the impact on your store? What to do now?

With just over three months left before the new regulations come into effect, sellers doing e-commerce in Vietnam must check themselves immediately

Recently, a lot of sellers doing Vietnam market are concerned about one thing: Vietnam's E-Commerce Law is coming.

In December 2025, the National Assembly of Vietnam passed the Law on E-Commerce No. 122/2025/QH15 (hereinafter referred to as the 2025 E-Commerce Law), which came into effect from July 1, 2026 onwards. This means that the regulation of e-commerce in Vietnam has officially moved from the past era of decrees to the era of legal regulation.

On March 10, 2026, the Department of E-Commerce and Digital Economy of the Ministry of Industry and Trade of Vietnam held a seminar to solicit opinions on the draft implementation rules, with the presence of Shopee, Lazada, Viettel Post and other head enterprises. The draft consists of 8 chapters and 56 articles, comprehensively detailing compliance requirements and clarifying the responsibilities of all types of subjects.

Today an article to give you a thorough: the new rules changed what? How does it affect you? What should you do now?

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