Recently, Shopee intensively released a number of new rules, from logistics fulfillment to qualification audit, from intellectual property protection to information improvement, covering multiple sites. Some sellers lamented, "Just adapted to the previous rules, the new wave is coming again."

This is not a platform in the "difficult" sellers, but the Southeast Asian e-commerce from the rough growth to the inevitable signal of fine-tuning operations. Today an article to give you a thorough: Shopee in the end changed what key rules? What is the impact on your store? What to do now?

With just over three months left before the new regulations come into effect, sellers doing e-commerce in Vietnam must check themselves immediately

Recently, a lot of sellers doing Vietnam market are concerned about one thing: Vietnam's E-Commerce Law is coming.

In December 2025, the National Assembly of Vietnam passed the Law on E-Commerce No. 122/2025/QH15 (hereinafter referred to as the 2025 E-Commerce Law), which came into effect from July 1, 2026 onwards. This means that the regulation of e-commerce in Vietnam has officially moved from the past era of decrees to the era of legal regulation.

On March 10, 2026, the Department of E-Commerce and Digital Economy of the Ministry of Industry and Trade of Vietnam held a seminar to solicit opinions on the draft implementation rules, with the presence of Shopee, Lazada, Viettel Post and other head enterprises. The draft consists of 8 chapters and 56 articles, comprehensively detailing compliance requirements and clarifying the responsibilities of all types of subjects.

Today an article to give you a thorough: the new rules changed what? How does it affect you? What should you do now?

Before registering a Thai company, you need to know which type of Thai company is right for you.

Many small and medium-sized sellers have long relied on NocNoc's local traffic, especially home furnishing sellers, who have accumulated stable customers with the help of the platform's local reputation. Now that the platform has been shut down, not only do they have to deal with existing orders urgently, but also the subsequent sources of goods and customer retention have become a problem. There are also sellers reflecting that the platform promised to complete the settlement of merchants, but the specific process and arrival time is not yet clear, worried about the risk of return of funds.

Before registering a Thai company, you need to know which type of Thai company is right for you.