Many sellers who have switched from Amazon to Meikedu enter the market full of confidence, armed with their Amazon operational experience, only to run into a slew of pitfalls within the first three months.

It’s not that “Amazon’s experience is useless,” but rather that “applying Amazon’s logic to Meituan is like using the wrong map.”

Meike Duo operates in multiple countries across Latin America, but for most Chinese sellers, Mexico, Brazil, and Chile are the three markets most frequently compared. It’s not about “doing all three at once […]

It’s 2026, and with e-commerce in Europe and the U.S. reaching a fever pitch, many sellers are beginning to turn their attention to Latin America. But “Is it too late to get started now?”—that’s the question they’re asked most often.

The answer isn’t “there’s still time” or “it’s too late,” but rather “there’s still a window of opportunity, but the bar is rising rapidly.”

Mercado Libre offers two fulfillment options: FBL (Fulfillment by Mercado Libre, platform warehouses) and self-fulfillment. Choose the wrong one, and you’ll either be stuck with excess inventory or see your logistics rating plummet.

It’s not that “FBL is always the best,” but rather that “the optimal solution varies depending on the product category and stage.”

Setting up a local store on Mercado Libre involves two additional steps compared to a cross-border store: “Mexican company registration” and obtaining an “RFC tax ID.” The process is longer and involves more steps; if there’s a bottleneck at any one stage, everything that follows is put on hold.

This article breaks down the entire process, explaining what to do at each step, how long each step takes, and what to watch out for.