It’s 2026, and with e-commerce in Europe and the U.S. reaching a fever pitch, many sellers are beginning to turn their attention to Latin America. But “Is it too late to get started now?”—that’s the question they’re asked most often.

The answer isn’t “there’s still time” or “it’s too late,” but rather “there’s still a window of opportunity, but the bar is rising rapidly.”

Mercado Libre offers two fulfillment options: FBL (Fulfillment by Mercado Libre, platform warehouses) and self-fulfillment. Choose the wrong one, and you’ll either be stuck with excess inventory or see your logistics rating plummet.

It’s not that “FBL is always the best,” but rather that “the optimal solution varies depending on the product category and stage.”

Setting up a local store on Mercado Libre involves two additional steps compared to a cross-border store: “Mexican company registration” and obtaining an “RFC tax ID.” The process is longer and involves more steps; if there’s a bottleneck at any one stage, everything that follows is put on hold.

This article breaks down the entire process, explaining what to do at each step, how long each step takes, and what to watch out for.

You’ve set up your Meitodo store and listed your products, but traffic just isn’t picking up—most likely because your listings aren’t optimized properly.

It’s not that “Meike Duo is just like Amazon”; rather, there are fundamental differences between the two platforms’ search algorithms and user habits. Applying Amazon’s listing strategies to Meike Duo is tantamount to lowering your own search ranking.

When setting up a Meike Duo cross-border store for the first time, the biggest concern isn’t the complexity of the process, but rather having your application rejected due to incomplete documents or failing the review without knowing why.

This article explains everything you need to know about getting listed—including the required materials, the timeline, and reasons for rejection—all in one place.