据行业数据，NOON自主申请的驳回率高达60%。

It’s not that the platform is deliberately making things difficult; rather, the review standards were adjusted in 2026, and many sellers are still submitting materials using the old methods from 2024, so their submissions are naturally being rejected.

Today, I’ll break down the underlying logic behind NOON’s review process, the latest changes for 2026, the top 5 reasons for rejection, and what to do if your application is rejected.

Many sellers want to sell on NOON, but they’re unsure—they don’t know exactly how much to invest and are afraid of falling into a trap and wasting money.

今天把NOON开店涉及的所有费用项逐项拆解，该花的钱一分不少，不该花的钱一分不多。

With three stores, sharing the same sources of goods, the same warehouse, the same set of operation team - each store has different income, how to share the cost? How to report tax separately?

This is a financial and tax problem that has plagued multi-store sellers for many years. If the accounts are not clear, the declaration will have no bottom; if the accounts are messed up, they will not be able to understand when they are investigated.

According to the recently circulated cross-border e-commerce levy caliber, there is a relatively clear reference program for this issue - sharing costs according to the revenue share of each store, known in the industry as the “Safeway model”, based on the financial and tax structure of the head seller, the Safeway era as a prototype.

⚠️ Note: The above method is a reference model for tax administration circulated in the industry and is not a uniform mandatory requirement. In practice, the degree of acceptance of the accounting methods may vary among local tax bureaus, so it is recommended to communicate with the competent tax authorities for confirmation before implementation.

跨境卖家有一个长期的痛点：在亚马逊打广告、付佣金、用海外仓——全是真实的经营成本，但没有国内发票，能不能在企业所得税前扣除？

根据近期流传的跨境电商征管口径，这个问题有了一个相对明确的回答。好消息是：境外凭证可以用；坏消息是：有额度上限，税负可能比你想的高。

⚠️ 说明：上述口径为行业内流传的征管指导，非正式政策文件，各地税务机关执行口径可能有所不同，建议以当地税局实际要求为准。

亚马逊刚官宣了一件大事：正式向第三方开放3PL（第三方物流）服务，整合仓储+海陆空运+配送，打出一体化供应链牌。

这对很多跨境卖家来说是个好消息——货不用自己盯，仓不用自己找，链路全托管。但有一个问题，几乎所有卖家都在忽略：当你的资金链路变长了、主体变复杂了，合规的风险也跟着变大了。