E-commerce in Africa isn’t just a business for the poor; the real goldmine lies in the pockets of South Africa’s 35% middle class, which has strong purchasing power.

As traditional cross-border e-commerce markets in Europe, the United States, and Southeast Asia gradually enter a phase of competition for existing customers, more and more Chinese sellers are beginning to seek out new growth markets. Traffic is becoming increasingly expensive, and platforms […]

As one of Africa’s major economies, South Africa—with its strategic location, consumer base, potential for e-commerce growth, and relatively mature business environment—is becoming a destination for an increasing number of Chinese […]

This article collects the 30 most frequently asked questions by new sellers and gives you the answers at once.

It is recommended to bookmark it and refer to it whenever you have a problem.

Congratulations! The store is down!

And then what? Isn't it suddenly a bit confusing to look at an empty backstage?

Don't be in a hurry. Placing a store is just the beginning, it's every step of the operation that follows that really determines whether you'll make money or not.