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On December 4, 2025, a piece of news from the Hangzhou Cross-border Summit came back to the South China logistics circle like a deep-water bomb: Amazon's Global Smart Hub Warehouse (GWD) officially landed in Shenzhen, and in March 2026 it was fully open.

This project, which is called the core of the "next generation cross-border chain" by Amazon, is different from any overseas warehouse. It is directly embedded in the source of China's supply chain, providing one-stop logistics services from Shenzhen to global FBA, covering warehousing, customs clearance, cross-border transportation and other links in the chain.

It's not a simple warehouse expansion, but a reconfiguration of supply chain power.

Under the traditional model, goods from the factory to the hands of consumers need to go through multiple links such as domestic warehouse, export customs clearance, international transportation, overseas warehousing, terminal distribution, etc., in which the freight forwarder acts as a key link.

Under the GWD model, Amazon will simplify the chain to "factory-GWD-consumer", significantly squeezing the living space of the intermediate logistics link.January 1, 2026, for Amazon FBA sellers, is an important watershed. According to the Z new notice released by Amazon, since that date, Amazon US station FBA will officially cancel the pre-processing and commodity labeling services (previously charged $0.55/piece). Even if you are willing to spend money, Amazon is no longer willing to help you do this work in the FBA warehouse. The first reaction of many sellers is "trouble" or "again to toss the supply chain". But if we look at the Amazon has just released the 2026 "next generation cross-border chain" strategy, you will find that this is not a simple service cuts, but a supply chain standardization and automation of the mandatory upgrade. For the real compliance of big sellers, this is actually a "good" signal.

Figure from the Internet

01 Why did you build a position in Shenzhen?

Because more than half of the country's cross-border sellers are rooted in Shenzhen, from factories to ERP, from logistics to compliance, the complete industrial ecology has long been shaped. In addition, in terms of data from previous years, the import and export volume of cross-border e-commerce in Shenzhen in 2024 amounted to 372 billion yuan, the first in the country for three consecutive years. Shenzhen is not short of goods, not to mention the ambition to sell goods to the world.

Amazon put the world's first intelligent hub warehouse in Shenzhen, which is equal to building a super port in the source of goods. Its logic is simple: to plug the cost loophole, you have to start from the uppermost reaches of the supply chain.

The words of Sunny Jain, Amazon's Global Vice President, speak the minds of many: "Shenzhen is a hotbed of manufacturing and innovation, and even more so, it's a gathering place for our cross-border sellers - Putting the first GWD in place was a way to give everyone the convenience of 'less worry, more money' first."  

Figure from the Internet

02 What exactly does GWD mean?

GWD is called Global Warehouse Distribution, don't understand it as overseas warehouse moving. In the traditional FBA model, sellers have to spread their inventory to various countries in a betting style, with complicated headway and high risk of demurrage.

Figure from the Internet

GWD to build a set of "heart blood supply" system: sellers only need to send all the goods to Shenzhen, the "heart", the subsequent customs clearance, trunk lines, customs clearance, intelligent distribution to the overseas front warehouses, all taken over by the Amazon system.

Figure from the Internet

consequently(math.) genusGWD brings three core benefits:

Save more money: one warehouse supplying the world, warehousing costs are expected to be reduced by 20%-40%.

Less hassle: complex international headway logistics and coordination are all left to Amazon.

Faster: with the help of the network of front warehouses, goods are expected to be delivered faster and increase sales. If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / French companies / New Zealand companies / Japanese companies / / Singapore companies / Thailand companies / Vietnam companies / Indonesia / Malaysia Companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account opening / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓ ↓↓↓ 

03 rightsinocross-border (trade)sectorthere arewhich ones?affect (usually adversely)? - Yeah.

The launch of GWD will reshape the entire cross-border logistics ecosystem.

rightFor cross-border sellers:For sellers, this new model brings the dual benefits of cost optimization and operational simplicity.

Sellers no longer need to separately handle customs clearance, multi-segment transportation, inventory allocation and other complex links, all of which are handed over to Amazon for unified management. This enables small and medium-sized sellers to test the global marketplace at a lower cost and with less risk.

rightFor cross-border freight forwarders:The business model of traditional forwarders will be impacted, and GWD's one-stop service may replace the core business of traditional forwarders, including headway transportation, customs clearance, country-specific warehousing and other segmented services.

However, GWD also brings certain risks. Sellers who rely completely on GWD will lose the right to choose logistics providers and form a deep dependence on Amazon. Once Shenzhen GWD has an operational abnormality, the global replenishment chain will be directly broken.

To address these risks, industry experts recommend that sellers adopt the "GWD + third-party logistics" model of batch stocking to avoid putting all the eggs in one basket.GWD is just part of the evolution of Amazon's global logistics network. Amazon has invested more than $100 billion in its global logistics network to build a logistics, warehousing and distribution system that covers the world. with more than 80 billion pieces of goods delivered by FBA cumulatively, this huge network will provide strong support for GWD.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, but also provides the United States company / Canadian company / Mexican company / British company / New Zealand / Singapore company / Vietnam company / Malaysian company and other foreign company registration related business services, the company's annual review / bookkeeping and tax returns / payment of mandatory contributions / change of Information / bank account / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult.

With the full opening of GWD in March 2026, Chinese sellers will usher in a new era of cross-border e-commerce logistics. The light boat has crossed ten thousand mountains, and Chinese manufacturing is going global in a smarter and more efficient way.

Figure from the Internet

04 Could it be that Amazon doesn't want to compensate?

Some sellers see the "removal of labeling services" and the tightened claims policy and may think, "Does Amazon not want to lose money anymore?"

This understanding is one-sided. Amazon is not stopping compensation, butStop underwriting low-level mistakes by sellersThe

• previously::Your label is printed shallow, the FBA can not scan out, they may help you re-paste a sheet, deduct you a little service fee, or if accidentally lost, confused will be compensated. This is a kind of "gray area" compensation.
• 2026 onwards::Without a labeling service team, a machine that doesn't scan is a machine that doesn't scan. Goods will be thrown directly into the "problem shipments (Problem Solve)" pile or returned. At this time you go to open Case claim, Amazon will throw out a "label can not be read" evidence of the map, directly refused to claim.

So, don't worry about Amazon reneging on your bill, it's the process slip-ups you have to worry about. 

The Underlying Logic of Amazon's Claims::

1) Amazon still compensates for the situation:: Where it is an Amazon warehouse operational error (e.g., lost after entry, warehouse fire/flooding, Amazon employee breakage, AGL shipping accident), theNo change in compensation policy. As long as we have clear evidence of an exit, we must argue our case.

(2) Circumstances in which no further compensation is payable:: The biggest change in the New Deal is thatElimination of "margin for error"The

In the past, when labels were unclear, Amazon would fix them for you and charge you for it through "Accidental Preprocessing"; now with the elimination of this service, labeling/packaging issues will be ruled as "Unfulfillable" or "Seller Damage", which can result inClaim rejectedThe

As long as we do a good job of compliance at the front end, the success rate of claims at the back end will instead be improved by clarity of responsibility. But if the source is sloppy, it is a black hole that eats away at profits.

05 Survival under Amazon's 2026 Strategy 

In the face of the January 1, 2026 red line, sellers can not just stay at the tactical level of "find someone to label", but should make strategic adjustments:

1) Supply chain front: turn factories into your "first FBA warehouse".

Don't wait until the shipment arrives in the US to figure out what to do. You need to update the SOP (Standard Operating Procedure) given to the supplier:

Source labeling: Require factories to print or paste the FNSKU/UPC barcode directly in the production and packaging process. This is not only the lowest cost option (domestic labor is well below $0.55), but also the most secure.

"Dull-proof" design: In order to prevent factory uncles and mothers from sticking the wrong one, it is highly recommended to add Chinese auxiliary information (e.g., black-L code) on the label instead of just a string of cold barcodes.

2) Embrace the SIPP (ship in your own packaging)

Amazon explicitly recommends the SIPP program in its notice.

This coincides with the pursuit of extreme efficiency in the "next generation cross-border chain".

If your product packaging is drop-tested, self-contained with shipping attributes and printed with compliant barcodes, warehousing via SIPP requires neither FBA pre-processing nor a discount on delivery charges. This is the biggest point of opportunity for cost reduction and efficiency over the next two years.

3) Focus on Amazon GWD (Global Smart Hub Warehouse)

Since US FBA doesn't do odd jobs anymore, where did this part of the demand go?

Keep an eye on the Shenzhen GWD mentioned in the Amazon 2026 strategy.

Amazon's intent is clear: to have the preprocessing work that would otherwise have to be done in the U.S., transferred to Shenzhen, China, to be done.

If your factory can't handle labeling, you can evaluate the possibility of sending your shipments to GWD for processing in the future, and utilize Amazon's official source facilities to address compliance issues.

4) Digital Compliance 

The notice emphasizes that "GCIDs may not be used." This signals that Amazon's AI system will be extremely strict on data requirements.

Be sure to review all SKUs to ensure that you are using regular UPC/EANs purchased officially by GS1.In a fully automated future, Listings with non-compliant data may be simply marginalized by the system.

Amazon canceled the FBA labeling service, ostensibly to do subtraction, but in fact for the 2026 "next generation of cross-border chain" to do addition.

This is an "industrialized standard cleaning". It will eliminate those supply chain chaos, purely rely on platform services of the shop-type sellers, and for those who have a mature supply chain management capabilities, the pursuit of fine-tuning the operation of the brand sellers, this is not only not a crisis, but rather is to clean up the competitive environment, build a moat of a good time.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, but also provides the United States company / Canadian company / Mexican company / British company / New Zealand / Singapore company / Vietnam company / Malaysian company and other foreign company registration related business services, the company's annual review / bookkeeping and tax returns / payment of mandatory contributions / change of Information / bank account / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult.

06  stand on tiptoevaluablessurplusesblocs(used form a nominal expression)corporationsservice

With the clustering effect of the industry, many cross-border enterprises have begun to plan the new layout of the office in Shenzhen, after all, close to the core hub of the supply chain, is close to the growth opportunities.

If your cross-border enterprise is also looking for an office location suitable for cross-border business, whether you want to be close to the logistics convenience of GWD warehouses, or want to integrate into the resource network of industrial zones, we can help you make an accurate match.

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After all, in Shenzhen cross-border circle plowing for many years, the most understanding of everyone "close to the hub, gathering resources" needs.  

If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, also provides the United States company / Canadian company / Mexican company / British company / New Zealand / Singapore company / Vietnam company / Malaysian company and other foreign company registration related business services, the company's annual review / bookkeeping and tax returns / payment of mandatory contributions / change of Information / bank account / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, etc. can be found in the enterprise Caiying Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax adviser to communicate with you in detail ↓↓↓↓  

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