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What makes Mercado the first choice of Chinese sellers for Latin American gold digging? --2026 Cross-border new wind mouth!

As the absolute head platform for Latin American e-commerce, theMercado LibreAfter more than 20 years of deep plowing in the local market and firmly occupying a dominant position in the regional market, the platform has continued to increase the size of the Chinese market in 2026, launching a new hosting model, upgrading a number of seller support policies, opening the door to China's high-quality supply chain, and unlocking a new low-cost, high-return path for domestic sellers to go out to sea in Latin America.

01 Latin America windfall real hammer! It's not a future dividend, it's an exploding opportunity right now!

✅Huge user base:The total population of the region exceeds 650 million, of which the active consumers of e-commerce exceed 360 million, Internet users have a strong willingness to consume, and the penetration rate of e-commerce is still continuing to double the climb.

✅ Strong leadership in core markets:Brazil, as the number one consumer market in Latin America, has a long-term oversupply of market demand; Mexican consumers have a high degree of recognition of Chinese manufacturing, and cross-border consumption demand is strong;

✅Platform growth led the industry:Relying on the consumer dividend of the entire Latin American market, the performance of Mektor has continued to soar, and the platform has accumulated 120 million local accurate consumer users, which is the preferred e-commerce shopping platform for Latin American consumers.

02 Mercado hosting model

✅ 1. Semi-custodial model:Suitable for branded, mature operation sellers

The model focuses on “autonomous control and flexible operation”, which is suitable for sellers who have a mature cross-border operation team, want to control the pace of the store independently, and deeply cultivate Latin American brands. Sellers only need to prepare goods to the official warehouse in China, and the platform will undertake the whole chain of fulfillment services such as warehousing management, international logistics, customs clearance and tax declaration, and last-minute delivery.

Exclusive support rights and benefits: the highest 50% commission reductions, the entire 0 warehousing fees, the official FULL label exclusive traffic support, help sellers low-cost brand, steady growth.

✅2. Full hosting model::Suitable for factory, supply chain type lightweight sellers

It is specially designed for factories and supply chain advantage sellers to realize the real “zero threshold, light operation to the sea”. Sellers do not need to operate, do not need to invest in flow, do not need to deal with after-sales, just stable supply, the platform is fully responsible for all aspects of store operation, traffic promotion, logistics fulfillment, after-sales customer service.

Exclusive support rights and benefits: the industry's heavyweight benefits, to achieve 0 commission, 0 storage fees, 0 international shipping costs, 0 advertising costs all link free, minimize the seller's trial and error costs.

03 Diversified entry channel full coverage, adapt to the needs of all stages of sellers

⚠️ Overseas warehouse brand sellers: enjoy exclusive support such as reduced warehousing fees, prioritized warehouse locking rights, high rebates for new products, exclusive 1-to-1 account manager, and prioritized customer service response.

⚠️ Self-shipment brand sellers: unlock multiple benefits such as full-category commission discounts, free shipping for inter-store combinations at six sites, free opening of brand flagship stores, and protection of genuine products' rights and interests.

Summary:From supply chain factories, small and medium-sized traders to brand sellers, different types of sellers can find a suitable mode of entry, the platform's complete ecosystem, to help sellers complete the “sell goods to go” to “brand cultivation” of the progress.