It's easy to be popular, it's even easier to be robbed

During this time, Labubu's rush to buy the screen again, POPMART Bubble Mart's blind box in Southeast Asia also set off a storm of hot sales; at the same time, Ruixing Coffee in Singapore queue long line invisible head, hi tea co-branded peripheral in Malaysia has become a young people to hit the card of the "new trend".

This wave of "new national products" is rising among young people around the world, and has become the representative force of Chinese brands going overseas. With unique product design, strong cultural attributes and the amplification effect of social media, they are rapidly becoming popular.

However, there are also hidden concerns behind the heat: imitation stores, infringing products and trademark snatching come one after another, and the original value is almost easily taken away. It has been proved that when a brand goes overseas, what it fights for is not only the flow and the sense of trend, but also the IP moat!

If your enterprise has the need to register overseas trademarks, welcome to sweep the code to add our online customer service (WeChat: jxhqcy890 / cell phone: 16625410105), to arrange for the manager to answer questions, provide professional advice and full one-on-one service!

.

01.Why Register an Overseas Trademark

Not just a legal issue

1. Trademarks before markets
Trademarks take time to register (usually 6-18 months), and marketing can be an overnight success. If you don't layout in advance, by the time you want to expand your market, you may find that the trademark has already been registered by someone else.

Taking Bubble Mart as an example, it completed its trademark layout in Singapore, Europe and the United States in advance before going overseas, so that the Labubu series could smoothly enter overseas channels and maintain brand exclusivity. On the contrary.Companies that don't register in time are often forced to give up part of their market because their trademarks don't belong to them after they've become an overnight sensationThe

For example, some local manufacturers sometimes take unauthorized trademarks of foreign brands and use them to control prices or to claim distribution rights - the so-called "trademarks"."Trademark Hijacking"Even well-known cases such as Michael Jordan's have been in a similar predicament in China. Even well-known cases such as Michael Jordan (Michael Jordan) in China can have been in a similar predicament, although ultimately won the case, but took a long and costly legal route. And there is no lack of classic translation name conflict cases, such as "Jordan" brand was snatched, Chinese consumers once mistakenly thought it was a series of Nike, but over the years, Jordan brand continued to launch rights defense, and eventually almost regained ownership of the trademark.

2. Preventing cybersquatting and cottage industries
Many companies and individuals specializing in "trademark squatting" will pay close attention to potential brands, register their trademarks in important markets in advance, and then either sell them to you at a high price or directly copy your products.

3. Requirements for e-commerce platform entry
Platforms such as Ssangtong and Shopee require merchants to have local trademark rights or brand filings, or they may face the risk of having their products taken off the shelves and their stores closed.

4. Core components of brand equity
Trademark is one of the most important intangible assets of an enterprise, and clear trademark ownership is a basic requirement for future financing, mergers and acquisitions, and listing.

.

02.How to Register Overseas Trademarks

3 major paths explained in detail

1. Single country registration
Filing directly with the trademark office of the target country. Suitable for countries with a clear focus market, or that are not party to Madrid (e.g. Canada, UAE, etc.).

dominance: the process is relatively simple and directly protected by the laws of the country
suitability: Enterprises that already have a clear market focus

2. International registration of the Madrid system
One application filed through the Madrid system covers 124 member countries. China is a party to the Madrid Agreement and Chinese enterprises can file international applications through the State Intellectual Property Office.

dominance: Relatively low cost, one application covering multiple countries
suitability: Businesses that need to cover multiple countries/regions

3. Registration with the European Union Intellectual Property Office (EUIPO)
One application covers all 27 EU member states, harmonizing processes and protection.

dominance: one application covering 27 countries is cost-effective
suitability: Enterprises planning to enter the European market

If your enterprise has the need to register overseas trademarks, welcome to sweep the code to add our online customer service (WeChat: jxhqcy890 / cell phone: 16625410105), to arrange for the manager to answer questions, provide professional advice and full one-on-one service!

.

03.Frequently Asked Questions

Q: When should I start registering my trademark overseas?
A: Ideally, start the layout 1-2 years before the product enters the market. At the latest, it should be initiated during the product testing phase or before the first rollout.

Q: Which countries should be prioritized for registration?
A: Priority:

1) Main sales markets;

2) The main place of manufacture;

(3) Markets in which the Company plans to expand in the future;

(4) High-risk areas for trademark squatting.

Q: How much does it cost to register an overseas trademark?
A: Costs vary depending on the number of countries and categories. Single-country registrations usually cost from a few thousand to tens of thousands of RMB, and Madrid system countries average about 2,000-5,000 RMB per country.

Q: How long can a trademark be protected after successful registration?
A: Trademark registrations are usually valid for 10 years and can be renewed for an unlimited number of times upon expiration.

.

04.Leave the professional work to the professionals

Overseas trademark registration involves different countries' legal systems, language processes and cultural differences, and a small mistake may lead to rejection of the application or even loss of rights.

We provide professional overseas trademark registration services to help you:

✅ Global Trademark Layout Strategy: Develop the most cost-effective registration program based on your business plan
✅ Full Process Service: One-stop solution from inquiry, application to maintenance
✅ risk prevention and control: Identify registration risks in advance and provide solutions
✅ Cost optimization: Save 30% or more on your registration through a combination of tactics
✅ Follow-up maintenance reminders: Monitor the status of trademarks and remind renewals in a timely manner

The road to branding overseas begins with a secure trademark protection. Don't let your creativity and hard work become someone else's dowry. Immediately consult our professional consultants to obtain the exclusive trademark registration program! Welcome to sweep the code to add our online customer service (micro letter: jxhqcy890 / cell phone: 16625410105), to arrange the manager to answer questions, provide professional advice and full one-on-one service!